Prepare your content
Upload Markdown or paste your draft, including the facts, examples, and links to retain. In Studio, select the Brand Profile that owns the content and channels.
How It Works
Your content. Adapted, reviewed, ready.
Turn one Markdown draft into content for your chosen channels. PostRout helps adapt the writing; you decide what is ready to publish.
The workflow in detail
Four steps: prepare your content, adapt it, review it, and publish.
Generate native versions
Choose your destinations and Brand Voice. AI adapts structure, length, tone, and formatting for each audience. Use templates as a starting point for recurring content.
Approve before publishing
Compare versions, adjust wording, and confirm the destination list before anything goes live.
Publish when ready
Publish through supported, authorized channels or copy prepared content to a manual destination. Where scheduling is available, confirm the date and timezone. Verify the published result.
One idea, different formats
Adapt the presentation. Keep the meaning.
A tutorial can become a detailed article, a concise social post, or a connected thread. Each format serves a different reader.
Brand Profiles organize your identity and channels. Brand Voice guides the tone.
Your original contentFacts · examples · links
Adapt structure, length & tone
- 01 / ArticleExplain the details
Headings, examples, and context.
- 02 / Social postLead with the insight
A clear hook and key takeaway.
- 03 / ThreadBuild the story
Short, connected points.
You review every version before publishing.
A small example
Original content: “Our guide explains three ways to reduce image sizes: resize dimensions, choose the right format, and adjust compression.”
Social draft: “Heavy images slowing your page? Start with dimensions, format, and compression. Our guide walks through all three.”
Illustrative draft: the framing changes, but the three recommendations stay the same. Add a verified guide link and review the wording before publishing.
Before you publish
- Headings and summaries match the destination format
- Links, canonical URLs, and references are preserved
- Code blocks and Markdown structure remain readable
- The final version sounds native to the platform audience
Know your publishing method
Connected channels
Publish through supported, authorized accounts. Confirm the selected brand and account before publishing, then verify the remote result.
Set up your channels →Manual destinations
Copy the prepared version into the destination’s editor and finish publishing there. Medium uses a manual workflow. Recheck formatting and links after pasting.
Explore publishing methods →Before your first post
Do I need Studio to get started?
Use the main workspace for one identity. Studio organizes separate Brand Profiles for multiple brands, clients, products, or regions. Availability depends on your plan.
Can I schedule content?
Scheduling depends on your plan and destination setup. When available, confirm the date, timezone, account, and selected versions before scheduling.
Is generated content ready to publish?
Treat each version as a draft. Check its facts, claims, links, formatting, and tone before approving it.
Try it with your next post.Write once. Publish everywhere.
Get started
Turn your next Markdown draft into platform-ready versions.