What does a channel do?
A channel tells PostRout where content is going and how that destination accepts it. Channel configuration determines whether PostRout can publish directly, needs an API key or OAuth authorization, or prepares content for manual publishing.
Channel types
- Official channels use a built-in PostRout integration.
- OAuth channels send you to the provider to authorize the correct account.
- Credential-based channels require a supported API key or token.
- Manual channels generate a destination-ready version that you copy and publish yourself.
- Custom channels connect another API or webhook when your plan supports them.
Connect safely
- 1
Choose the correct scope
Use account-level Channels for the main workspace or open a Brand Profile's Publishing Channels for a brand-owned destination.
- 2
Select the destination
Read the connection requirements before entering credentials or starting OAuth.
- 3
Authorize the owner account
Confirm the provider account, publication, organization, or profile is the one you intend to use.
- 4
Test the connection
Use the available test or reconnect action before relying on the channel for a scheduled publication.
- 5
Review destination settings
Check defaults such as publication, canonical URL handling, tags, and automatic posting behavior.
Connection status
- Connected means the destination is authorized and available.
- Ready may indicate that PostRout can prepare content but the final publish remains manual.
- Reconnect means authorization has expired or changed.
- Error means the provider rejected the connection or a required setting is missing.