Brand Profiles

What belongs in a Brand Profile

A Brand Profile is the operating boundary for one identity. Its settings should answer who the brand is, who it serves, how it communicates, and where it publishes.

• Identity and overview details
• Brand knowledge and source material
• Default Brand Voice
• Brand-owned publishing channels
• Reusable assets
• Posts, approvals, and scheduled publications

Create a profile

1. 1

   Open Studio

   Choose Create Brand Profile.

2. 2

   Describe the identity

   Use a recognizable name and add details that distinguish it from your other profiles.

3. 3

   Select a default voice

   Choose an existing global Brand Voice, or create one before returning to Studio.

4. 4

   Save and open the profile

   Review the overview before adding knowledge, assets, and channels.

Keep profiles separate

• Create separate profiles when audiences, products, regions, compliance rules, or publishing accounts differ.
• Do not create separate profiles for minor campaign variations; use templates or post-level editing instead.
• Review the active Brand Profile before creating a post or connecting a channel.
• Use clear profile names so team members can identify the owner at a glance.