What does Brand Voice control?
Brand Voice is the reusable writing profile PostRout follows while generating and adapting content. It helps outputs remain recognizable even when the format changes between long-form publications and social channels.
- Audience and level of technical knowledge
- Tone, personality, sentence style, and point of view
- Preferred terminology and phrases
- Words, claims, and styles to avoid
- Industry, positioning, and writing references
- SEO and AI-generation guidance when available on your plan
Create a useful voice
- 1
Name the voice
Use a name that tells the team where it applies, such as Product Education or Founder LinkedIn.
- 2
Describe the audience
Be specific about roles, problems, existing knowledge, and what readers should do next.
- 3
Define the tone
Choose concrete traits and explain what they mean in practice. 'Clear and direct' is more useful with examples.
- 4
Add vocabulary rules
Record product names, capitalization, preferred phrases, prohibited claims, and language to avoid.
- 5
Add references
Use representative writing samples when your plan supports advanced voice controls.
- 6
Test and refine
Generate the same source for two different channels, then adjust the voice where the result is too generic or too rigid.
Defaults and overrides
A workspace default helps ordinary posts start consistently. A Studio Brand Profile can select its own default global Brand Voice. Always confirm the selected voice before generation when a workspace contains multiple voices.