What is Studio?
Studio is PostRout's multi-brand workspace. It keeps the context and publishing operations for each identity separate while giving a team one place to create, approve, schedule, and publish content.
Use one Brand Profile for every brand, product, client, publication, or region that needs its own voice, knowledge, assets, channels, posts, and schedule. Studio availability depends on your plan.
How is Studio organized?
- Brand Profiles separate identities and their publishing configuration.
- Knowledge records important company, product, audience, and positioning context.
- A default Brand Voice guides generated writing for the profile.
- Assets keep reusable brand media with the profile.
- Channels belong to the Brand Profile and do not automatically share credentials with other brands.
- Posts and Schedule show the profile's content workflow and publishing queue.
Recommended Studio setup order
- 1
Create a Brand Profile
Name the identity and add its basic brand details.
- 2
Add context
Store the audience, positioning, products, important facts, and other brand knowledge.
- 3
Choose a Brand Voice
Attach the global voice that should be the default for this profile.
- 4
Add assets
Upload the logos and reusable media the publishing team should use.
- 5
Connect channels
Connect only the accounts owned by this Brand Profile.
- 6
Create and approve
Create a post inside the profile, generate channel versions, review them, then schedule or publish.
Studio versus the main workspace
Use the main workspace when you publish for one identity and do not need brand-level separation. Use Studio when multiple identities require different context, voices, assets, credentials, approvals, or schedules.