Skip to content
PostRout
Brand system · 7 min read

Studio overview

Run separate brands, products, clients, or regions from one multi-brand publishing workspace.

Updated September 17, 2026

Browse documentation

What is Studio?

Studio is PostRout's multi-brand workspace. It keeps the context and publishing operations for each identity separate while giving a team one place to create, approve, schedule, and publish content.

Use one Brand Profile for every brand, product, client, publication, or region that needs its own voice, knowledge, assets, channels, posts, and schedule. Studio availability depends on your plan.

From setup to publishing

How Studio works

Create one Brand Profile for every identity that needs its own content and publishing setup.

  1. Create a profile

    Add the brand, product, client, or region.

  2. Add context

    Choose its voice and store brand knowledge.

  3. Connect channels

    Link the destinations owned by that brand.

  4. Create and approve

    Generate on-brand versions for each channel.

  5. Schedule and publish

    Manage the queue from the brand workspace.

How is Studio organized?

  • Brand Profiles separate identities and their publishing configuration.
  • Knowledge records important company, product, audience, and positioning context.
  • A default Brand Voice guides generated writing for the profile.
  • Assets keep reusable brand media with the profile.
  • Channels belong to the Brand Profile and do not automatically share credentials with other brands.
  • Posts and Schedule show the profile's content workflow and publishing queue.

Studio versus the main workspace

Use the main workspace when you publish for one identity and do not need brand-level separation. Use Studio when multiple identities require different context, voices, assets, credentials, approvals, or schedules.

Frequently asked questions

What is PostRout Studio?

PostRout Studio is a multi-brand workspace for keeping each brand, product, client, publication, or region in its own Brand Profile with separate context and publishing setup.

When should I create a separate Brand Profile?

Create a separate Brand Profile when an identity has its own audience, voice, knowledge, assets, channel accounts, approvals, or publishing schedule.

Does Studio share channels between brands?

No. Connect each publishing account to the Brand Profile that owns it. Credentials and publishing history should remain scoped to the correct identity.