Distribute · 9 min read

Custom Channels

Send approved content to your own API, webhook, or manual publishing workflow.

Updated August 6, 2026

When to use a Custom Channel

Use a Custom Channel when a destination does not have a built-in PostRout integration, when your organization publishes through an internal endpoint, or when you need a repeatable manual export format. Availability depends on your plan.

Configuration checklist

  • Choose API, webhook, official, or manual behavior as available.
  • Set the destination name and ownership clearly.
  • Choose the authorization method required by the endpoint.
  • Map the title, body, metadata, and other expected fields.
  • Store secrets only in credential fields—never inside templates or example bodies.
  • Test with non-sensitive sample content before activation.

Operate safely

  1. 1

    Create as a draft

    Complete the configuration without exposing it to normal publishing yet.

  2. 2

    Test the endpoint

    Confirm authentication, request shape, response handling, and error messages.

  3. 3

    Activate

    Activate only after a successful test and a review of the destination account.

  4. 4

    Monitor the first publish

    Verify the received payload and resulting remote content.

  5. 5

    Rotate credentials

    Replace credentials immediately if access changes or a secret may have been exposed.