How does generation work?
PostRout reads the source, selected Brand Voice, available brand context, template, and destination requirements to prepare a version for each selected channel. Different channels may complete at different times or return different statuses.
Review every version
- 1
Compare with the source
Make sure the central argument, evidence, and required qualifications remain intact.
- 2
Check the opening
Confirm the hook fits the destination without becoming misleading or overly promotional.
- 3
Check structure
Review headings, paragraph length, lists, code, tags, and truncation for the target format.
- 4
Check brand consistency
Verify terminology, capitalization, tone, calls to action, and avoided language.
- 5
Check publishing details
Verify links, mentions, media, canonical source, selected account, and any destination-specific settings.
- 6
Approve intentionally
Only approve a version after the channel preview is ready to represent the brand publicly.
Generation states
- Pending or generating: the channel version is still being prepared.
- Generated: a draft is available for review.
- Edited or reviewed: changes or checks have been recorded.
- Approved: the version is ready for the publishing workflow.
- Failed: generation did not complete for that channel; inspect the error before retrying.